Why did Joe Gibbs go to Steak N Shake after Daytona 500?

Powerful moments at the Daytona 500 with Denny Hamlin winning for Joe Gibbs Racing (Joe lost his son JD recently). So why did the trophy wind up with Joe at a Steak and Shake? Here's the coach explaining the meaning:

FOX: NASCAR on Twitter

Coach Joe Gibbs took the Daytona 500 trophy to Steak 'n Shake last night. https://t.co/pcR3auKgJP


Joe Gibbs Racing on Twitter

When we won the #Daytona500 in 1993, we didn't know what to do, so we took the trophy to @SteaknShake near the track to celebrate. Tonight we continued that tradition! @dennyhamlin even showed up. #NASCAR #TeamToyota @FedEx https://t.co/qa43If07Qk