The Best Commercials of Super Bowl 54
A 30-second spot during last night’s Super Bowl cost a cool $5.6 MILLION . . . or about $186,000 per second. So which ones were worth the money?
Here’s a quick rundown of the highlights . .
Planters had a lot of buzz going in after they killed off Mr. Peanut in an ad last month. And it turned out it was just so they could get in on the whole “baby-versions-of things-are-cute” trend.
The Super Bowl ad had Wesley Snipes speaking at Mr. Peanut’s funeral. Then the Kool-Aid Man cried . . . a teardrop landed on the grave . . . and a cute, BABY version of Mr. Peanut sprouted up and made DOLPHIN sounds.
Bill Murray starred in a Jeep ad that recreated a bunch of scenes from “Groundhog Day”. The Jeep people posted it online before the game, but not a lot of people saw it. So it got a pretty good reaction.
https://www.youtube.com/watch?v=AnhzGUcENWo&feature=emb_logo
Cheetos teamed up with MC Hammer to push their new Cheetos Popcorn. The joke was that when you’ve got orange Cheetos dust on your fingers, you quote, “can’t touch this.”
Bryan Cranston and Tracee Ellis Ross did a parody of “The Shining” to promote the new Mountain Dew Zero Sugar. The very end showed Bryan standing in a hallway dressed as the two creepy twin girls from the movie.
A great spot for Rocket Mortgage featured a SCRAWNY and BALD version of Jason Momoa. It showed him stripping off his muscles like a fake body suit. Then his real-life wife Lisa Bonet spotted him while he struggled to bench press a bar with no weights on it. The theme of the ad was, “At home, I can truly be myself.”
https://www.youtube.com/watch?v=g2ERWFMLptw&feature=emb_logo
Ellen and Portia de Rossi did an ad for Amazon that showed how people got things accomplished before Alexa existed. Apparently we all just ordered people named Alex and Alexis to do stuff for us.
https://www.youtube.com/watch?time_continue=1&v=RF9t2rFmTVE&feature=emb_logo
An ad for Oikos Greek Yogurt featured various NFL players’ BACKSIDES while the song “Bubble Butt” played. It definitely seemed to be targeting the wife demographic..
https://www.youtube.com/watch?v=9zCjfEbKhSw&feature=emb_logo
Sam Elliott and his very limber mustache had a dance-battle with Lil Nas X in an ad for Doritos.
https://www.youtube.com/watch?v=Q6qchztaw9g&feature=emb_logo
Sofia Vergara was in an epic ad with a bunch of brand mascots, including the Old Spice guy, Mr. Clean, and comedian Rob Riggle as a superhero who crotch-thrusted rolls of Bounty paper towels at people.
https://www.youtube.com/watch?v=CvUDuu58zbo&feature=emb_logo
Speaking of epic ads, Tide did a series of commercials with Charlie Day, who flipped out after getting a stain on his shirt. The cool part was that he and his stained shirt appeared in ads for OTHER products . . . Bud Light, Pepsi, the movie “Wonder Woman 1984”, and the show “The Masked Singer”.
https://www.youtube.com/watch?time_continue=1&v=mPrLiNseyCc&feature=emb_logo
The Snickers ad that parodies the “We Are the World”-style charity songs, where everyone gets together to sing . . . and feed the EARTH a Snickers.
An ad for Pringles featured characters from the animated show “Rick and Morty”. If you’re a fan of the show, you probably loved it. If you’ve never seen the show, you probably didn’t get the premise.
https://www.youtube.com/watch?v=96ELLT17GYQ&feature=emb_title
John Krasinski, Chris Evans, and Rachel Dratch showed off their fake Boston accents in an ad for Hyundai’s new “Smart Park” feature.
https://www.youtube.com/watch?v=85iRQdjCzj0&feature=emb_logo
Post Malone was in a funny ad for the new Bud Light Seltzer where the voices in his head caused him to destroy the inside of a convenience store.
https://www.youtube.com/watch?time_continue=1&v=wsnnU3fJTWg&feature=emb_logo
Finally . . . because we can’t go a Super Bowl without seeing Tom Brady . . . there was a Hulu ad that started out like it might be Brady announcing his RETIREMENT, but it was just a gimmick for Hulu. At the end, Tom said, quote, “I’m not going anywhere.”
https://www.youtube.com/watch?v=6Ed61xjrZx8&feature=emb_logo
And Google had an ad where an old guy asked his Google Assistant to help him find photos, videos, and memories of his wife, who’d passed away. Some people found it touching. Others found it unsettling to see Google basically brag about how much of our personal information they’re hoarding.
https://www.youtube.com/watch?v=6xSxXiHwMrg&feature=emb_title
MIAMI, FLORIDA – FEBRUARY 02: Travis Kelce #87 of the Kansas City Chiefs kisses the Vince Lombardi Trophy after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. (Photo by Kevin C. Cox/Getty Images)
