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Jeep Pulls Bruce Springsteen Ad Following DWI News

Jeep has removed its Super Bowl ad featuring Bruce Springsteen from their YouTube channel and social media following news of Springsteen’s DWI incident in November 2020. In a statement to…

Bruce Springsteen
Mike Coppola/Getty Images

Jeep has removed its Super Bowl ad featuring Bruce Springsteen from their YouTube channel and social media following news of Springsteen's DWI incident in November 2020.

In a statement to The Hollywood Reporter, a rep for Jeep said, "It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate. But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned."

News broke yesterday via TMZ  that Springsteen was cited for DWI on November 14 and was arrested at Gateway National Recreation Area in Sandy Hook, NJ. In addition to the DWI, Springsteen was also cited for reckless driving and consuming alcohol in a closed area.

Springsteen is reportedly scheduled to appear in court in the coming weeks and has yet to comment publically on the matter.

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Erica Banas is a news blogger who's been covering the rock/classic rock world since 2014. The coolest event she's ever covered in person was the 2021 Rock & Roll Hall of Fame induction ceremony. (Sir Paul McCartney inducting Foo Fighters? C'mon now!) She's also well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights