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Detroit Lions’ Fanbase Grew 11% Last Year, New Study Says

Author Anne Erickson
DETROIT, MICHIGAN - OCTOBER 31: Head coach Dan Campbell of the Detroit Lions looks on during the second half against the Philadelphia Eagles at Ford Field on October 31, 2021 in Detroit, Michigan. (Photo by Rey Del Rio/Getty Images)

I’m a Lions fan, but I was born into it, so it’s not like I just discovered them and decided to be a fan one day. As it turns out, the Lions scored some new fans last year, even with a rough season.

A new study from Betway has revealed which NFL teams have experienced the fastest growth in fans online over the last year. In the study, they analyzed follower growth on Instagram over the last 12 months.

The team that had the biggest increase in fans was the Cincinnati Bengals with a growth of 94.68%. Geez! The team with the second-highest increase in fans was the Los Angeles Rams, with a 51.80% increase. I’m guessing that due to lots of Lions fans following Matthew Stafford over to the Rams.

In Detroit, the Lions fanbase grew 11.02% last year. Not too shabby! For more information on the study, go here.

Dan Campbell’s Many Gameday Looks:

Anne Erickson started her radio career shortly after graduating from Michigan State University and has worked on-air in Detroit, Flint, Toledo, Lansing and beyond. As someone who absolutely loves rock, metal and alt music, she instantly fell in love with radio and hasn’t looked back. When she’s not working, Anne makes her own music with her band, Upon Wings, and she also loves cheering on her favorite Detroit and Michigan sports teams, especially Lions and MSU football. Anne is also an award-winning journalist, and her byline has run in a variety of national publications. You can also hear her weekends on WRIF.

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Author Anne Erickson
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