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Fans reacts during the second half of the Cheez-It Bowl between the Air Force Falcons and Washington State Cougars at Chase Field on December 27, 2019 in Phoenix, Arizona. The Falcons defeated the Cougars 31-21.

Well this has to be one of the coolest things we will see at a College Bowl game this season.

One of the bowl games this year is the Cheez-It Bowl. Something very cool is going to happen behind the scenes, 4 players will be staying in these Cheez-It themed hotel rooms. the deal is a part of the players NIL deals.

Here are the photos:

https://twitter.com/JoeJHoyt/status/1598359487223681025

I am honestly surprised we are not seeing more of these are the College Football world. So many kids have NIL deals now, so I am sure this will start a trend.

But wait, there is more.

Here is the full press release from the company.

CHEEZ-IT® WANTS FOOTBALL PLAYERS AND FANS TO WAKE UP 'FEELIN' THE CHEEZIEST' AT THIS SEASON'S CHEEZ-IT BOWL AND NEW CHEEZ-IT CITRUS BOWL

Cheez-It® takes pre-game rituals to absurd heights with 'Feelin' the Cheeziest' Hotel Rooms and On-Field Suites - decked-out rooms on and off the field that look and feel straight out of a Cheez-It box BATTLE CREEK, Mich.

I honestly love this idea, and I am someone who really loves the NIL deals. It’s about time we start paying these kids for playing the game that we love to watch. Also, the amount of money people make off of them, they should be able to get a piece of the prize.

 

I wonder if they will have a few of these waiting for the players in their room.

https://wcsx.com/2019/09/18/photo-cheez-it-pizza/

Photo: Cheez-It Pizza