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A New Perfume Will Smell Like . . . the Yellow Pages?

Back in the day, did you ever grab a new phone book . . . open the Yellow Pages . . . and then rub it across your body to…

yellow pages

Back in the day, did you ever grab a new phone book . . . open the Yellow Pages . . . and then rub it across your body to "freshen up?"  No?

There's a British company called Yell, that's an online directory similar to the phone book . . . and they're in the process of developing a PERFUME that smells like the Yellow Pages.  (???)

They say that it's a "timeless and familiar scent," and it's been created to "transport the mind and the senses back to the past" . . . when we used to experience the JOY of carrying around five-pound phone books.

More specifically, they say the fragrance has notes of bergamot and lemon . . . followed by the rich, woody scents of cedar and musk, with sweet vanilla.

This seems like a joke, but they actually ARE making this available.  The perfume will be called "Eau de Yellow Pages," and they're planning on doing a "limited run" later this year.  For now, it's unclear when and where you'd be able to get it.

Jim O'Brien is the Host of "Big Jim's House" Morning Show at 94.7 WCSX in Detroit. Jim spent eight years in the U.S. Naval Submarine Service, has appeared on Shark Tank (Man Medals Season 5 Ep. 2), raised over two million dollars for local charities and is responsible for Glenn Frey Drive and Bob Seger Blvd in the Motor City. Jim's relationship with Classic Rock includes considering Bob Seger, Phil Collen from Def Leppard, Wally Palmer of the Romantics and many others good friends. Jim writes about ‘80s movies, cars, weird food trends and “as seen on TikTok” content.