Crayola Is Pivoting To…What?
Crayola has been around for 138 years . . . mostly making CRAYONS. They also do colored pencils, markers, chalks, and paints . . . but they’ve stayed in the…
A 24-count box of Crayola crayons are shown, Tuesday, March 28, 2017, in New York. On National Crayon Day, Friday, March 31, Crayola is scheduled to announce the retirement of a color from the pack during an event in New York’s Times Square. (AP Photo/Richard Drew)
Crayola has been around for 138 years . . . mostly making CRAYONS. They also do colored pencils, markers, chalks, and paints . . . but they've stayed in the art supplies lane. Until now.
Crayola is now flexing into . . . the flower business. (???)
They've just announced Crayola Flowers, which is an online flower delivery service . . . with a FUNDRAISING tilt.
10% to 50% of every sale will be donated to charities that are chosen by the customer. Nonprofit organizations can also use the service . . . as a platform for their own fundraising campaigns.
Bouquets are priced from $50 to $150, and they will be shipped directly from farms to consumers nationwide.
They said they came up with the idea in some downtime during the pandemic.
(CNN)
