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Crayola Is Pivoting To…What?

Author Jim O'Brien
A 24-count box of Crayola crayons are shown, Tuesday, March 28, 2017, in New York. On National Crayon Day, Friday, March 31, Crayola is scheduled to announce the retirement of a color from the pack during an event in New York's Times Square. (AP Photo/Richard Drew)

Crayola has been around for 138 years . . . mostly making CRAYONS.  They also do colored pencils, markers, chalks, and paints . . . but they’ve stayed in the art supplies lane.  Until now.

 

 

Crayola is now flexing into . . . the flower business.  (???)

 

 

They’ve just announced Crayola Flowers, which is an online flower delivery service . . . with a FUNDRAISING tilt.

 

 

10% to 50% of every sale will be donated to charities that are chosen by the customer.  Nonprofit organizations can also use the service . . . as a platform for their own fundraising campaigns.

 

 

Bouquets are priced from $50 to $150, and they will be shipped directly from farms to consumers nationwide.

 

 

They said they came up with the idea in some downtime during the pandemic.

 

 

(CNN)

 

 

Jim O'Brien is the Host of "Big Jim's House" Morning Show at 94.7 WCSX in Detroit. Jim spent eight years in the U.S. Naval Submarine Service, has appeared on Shark Tank (Man Medals Season 5 Ep. 2), raised over two million dollars for local charities and is responsible for Glenn Frey Drive and Bob Seger Blvd in the Motor City. Jim's relationship with Classic Rock includes considering Bob Seger, Phil Collen from Def Leppard, Wally Palmer of the Romantics and many others good friends. Jim writes about ‘80s movies, cars, weird food trends and “as seen on TikTok” content.

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