Oscar Mayer Introduces Plant-Based Hot Dogs, Tapping into Vegan Market
Oscar Mayer, America’s favorite hot dog, has decided to try something new. Oscar Mayer is venturing into the global vegan hot dog market through its parent company, Kraft Heinz. The…
Is this a real hot dog ?
Getty ImagesOscar Mayer, America's favorite hot dog, has decided to try something new. Oscar Mayer is venturing into the global vegan hot dog market through its parent company, Kraft Heinz.
The food giant is working to rethink its products with The Not Company.
scott Randall WCSXA delicious homemade chili hot dog with red onion and cheddar cheese with potato chips. My Masterpiece
Where's The Meat?
The" Not Company" has reimagined Oscar Mayer's products as plant-based NotHotDogs and NotSausages, a move to keep up with consumer preferences while tapping into the growing demand for plant-based alternatives. So far, the nonmeat crowd has been hard to please.
The Big Problem With Plant-Based Meat Products Is The Meat Part
Burger giant Burger King tried to woo customers with its new Impossible Whopper Burger a few years back in 2019. The burger had mixed reviews, with some saying it was close to a real Whopper and some saying it was not even close. Let's say sales are not sizzling.
Oh, I Wish I Was An Oscar Meyer, Not a Meat Wiener
According to market research firm Future Market Insights, The global vegan hot dog industry is valued at approximately $496 million. Oscar Mayer wants to join in on the hot dog industry with their NotHotDogs and NotSausages brands. And continue a 140-year tradition that fans have loved. The Oscar Meyer website states, "For our Oscar Mayer NotHotDogs, ingredients like mushroom and tomato powder bring savory and smoky taste notes, and our proprietary spice blend includes acerola cherry, which helps round out our flavor profile."
The launch of Oscar Mayer NotHotDogs and NotSausages is the latest of The Kraft Heinz Not Company's ambition to bring great-tasting plant-based innovations to market faster than ever before. Other products soon will include KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo.
Are People Ready For More Fake Food?
According to HealthyDay.com, A poll of just over 1,000 adults nationwide found that 51% said they would eat more plant-based foods if they knew more about the environmental impacts of their eating habits, but 70% said they rarely or never discuss this issue with friends or family. Many Americans Lack Knowledge, Not Desire, to Eat Plant-Based Diets.
Where's The Beef?
I choose not to tinker with the food chain and products, so who knows what is in the hot dogs we eat? Most people growing up believed hot dogs were made from chicken lips and other leftover parts. So, the verdict is still out on whether people will accept things that are not real. Or do we need to know what is going into our food? I think it's time we all paid attention.
