Harley Davidson Study Reveals Why More Women Are Choosing Motorcycles

A Harley Davidson-sponsored study about women and motorcycles says those who ride are considerably happier, more confident, and more fulfilled than those who do not.

She wants a motorcycle!

That is the result of a study of female motorcycle riders and non-riders commissioned by the Wisconsin-based bike manufacturer.

More than half of those riders surveyed said the two-wheeled experience made them feel “free” and “independent.” And while they were marginally less inclined to say they “usually feel good” about their senses of humor and intelligence, they were almost twice as likely to say they “usually feel good” about their sex appeal.

The study, in which the market research company Kelton Global interviewed 1,013 riders and 1,016 non-riders, seems to bear that out. The results say female riders are happier in their careers, happier in their friendships, happier with their home lives, and twice as likely to be “extremely satisfied” with their, er, um, sex lives.

More and more women are, in fact, riding. A study by the Motorcycle Industry Council found that women accounted for 12% of U.S. motorcyclists — up from 10.5%.

Harley-Davidson was founded in 1903 by childhood friends William Harley and Arthur Davidson in Milwaukee, Wisconsin.

Harley-Davidson's first motorcycle was created in 1903.

Harley-Davidson supplied motorcycles to the U.S. armed forces during both World War I & II.

In less than 20 years, Harley became the world's biggest motorcycle maker.

Clothing accounts for 5% of Harley's total sales.

There are 660 Harley-Davidson dealerships in the United States as of July 22, 2024.

There are 24 Michigan Harley Davidson Dealerships.

Here is a helpful site to find a Harley Davidson Shop Near You By Clicking Here.

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