Tostitos and Ruffles Backpedal On Shrinkflation

The owner of Lay’s, Doritos, Tostitos, and Ruffles chips, PepsiCo, is unshrinking shrinkflation.

Lay’s, Doritos, Tostitos, and Ruffles chips will put 20% more chips in some bags to beg back customers tired of higher prices with skimpier bags.

Shoppers have balked at downsizing chips, cookies, paper towels, and other products, a phenomenon widely known as shrinkflation. As a result, they have turned to cheaper brands or stopped buying altogether.

A PepsiCo spokesperson says that Tostitos and Ruffles “bonus” bags will contain 20% more chips for the same price as standard bags in select locations. The spokesperson also said that PepsiCo is adding two additional small chip bags to its variety-pack option, which has 18 bags.

As a child, I remember that air was free. It was a part of life, always around when you needed it. Now that I'm an adult, the air is not free; open a bag of potato chips.

It would make me mad to open a bag and find no chips in it, even though the price has increased a lot over the years. I am getting more while paying less.

Two great hometown brands have never let me down: Better Made and good old Uncle Ray's Chips. Once, I even wrote to the company to Thank You for the number of chips in their products.

“Chip lovers have suffered through years of downsizings.”

In recent years, consumers and lawmakers have protested companies' downsizing products while raising prices. Everyone from President Joe to the Cookie Monster has complained about shrinkflation.

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