Monroe County Bar Gets to Be In A Super Commercial

A Monroe County Bar will be in the spotlight to millions of people watching that Big Game on February 2nd in a cameo during a Budweiser commercial.

The town of Carlton, Michigan, has had a bar since 1872: The Carlton Hotel Saloon.

The small town of Carlton with a population of less than 3,000 people. In less than two weeks, the small downtown of Carleton and the soon-to-be-famous Carleton Hotel Bar will be seen by more than 120 million people.

"This is so cool! I used to play pool there all the time." said former Carlton resident Kris La Nette Evans.

Regulars at the Carleton Hotel Bar were amazed to see an aerial shot of their local watering hole featured in Budweiser’s commercial for Super Bowl 59. The one person even more shocked than they were was the bar’s owner. He says he was never contacted by Budweiser and had no idea about the commercial.

Some saloon patrons say the bar is like an older version of the TV show Cheers. With all the regulars that stop in, everyone knows your name.

Look for during the game and long after I believe attendance to the saloon will increase as everyone will want to stop in to visit the Carlton Hotel and Bar.

With the largest audience focused on watching television, it makes sense to market your company to that group. With so many companies eyeing this audience, the commercials have evolved to stick out, and some people claim they watch the game for the ads.

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