Pumpkin Spice Lattes are now available at Starbucks for the 2022 season: Let The Pumpkin Spice Games Begin. This craze has become a yearly phenomenon. We already got a latte and a frappuccino. LET’S GO!

Starbucks Spiced Pumpkin Latte and Frappuccino
While drinking my latte, I did some research. There are insane amounts of food and drink options, the top categories being: coffee, breakfast items, and desserts. Trader Joe’s does a whole Pumpkin Palooza of items each Fall. The limited-edition SPAM (pictured above) is for sale on E-Bay and people are asking $50-$240 dollars for it! Unbelievable, but true. Check out the listings HERE.
Would you eat Philadelphia Pumpkin Spice Cream Cheese on your bagel? Even if you said no, wait, cause there is more. The genius of many of these products is their potential as ingredients in other foods like cakes and muffins. I don’t know if I’d eat it on a bagel. But as an ingredient in cake, muffins, or waffles? HECK YEAH. Sign me up!
The Marketing Genius
Limited batch / Limited edition labeling is KEY. Listen, you can’t get this year-round. If you want some, you better act FAST! There’s nothing like telling consumers something is “limited” in supply to help start a frenzy. By the way, The Power Lunch, weekdays at noon, has a limited supply of request spots, so make sure to let me know what you would like to hear ASAP. You can call me at 248-398-WCSX or email me HERE. I kid… kinda. Having your input for the Power Lunch is something I value highly.
I’m not a huge fan of Pumpkin Spice items, but I am a HUGE FAN of Fall and Halloween. Michigan is a fantastic place to be in the Fall. It’s our jam. Years when I wasn’t working full-time, I started decorating my house for Fall and Halloween at the beginning of September. I’d wait until October 1st to decorate outside, but inside… I was throwing up Fall by September 8th. I like seeing all the pumpkin spice stuff because it gets me in the mood for Fall and Halloween.