Backstage News

Backstage News

Backstage News

The Big Lebowski and its continued hold on the cultural zeitgeist is on full display in this new Super Bowl ad for Michelob Ultra.

In the spot, Steve Buscemi reprises his role of Donny, and it also features an all-star cast of Peyton Manning, Brooks Koepka, Nneka Ogwumike, Jimmy Butler, Alex Morgan and Serena Williams, who enters the ad in all her badass glory.

The one-minute spot can be viewed below, as well as an extended 1:30 cut and a variety of 15-second teasers.

  • Michelob ULTRA | Welcome to Superior Bowl (One Minute Spot)

  • Michelob ULTRA | Welcome to Superior Bowl (Extended Spot)

  • Michelob ULTRA | Game Time (15-Second Teaser)

  • Michelob ULTRA | Opening Soon (15-Second Teaser)

  • Michelob ULTRA | Peyton's Ready (15-Second Teaser)

  • Superior Bowl | Caddy (15-Second Teaser)

  • Superior Bowl | Golden (15-Second Teaser)

  • Superior Bowl | Enjoy Responsibly (15-Second Teaser)

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