From Hype to Silence: Things That Were The ‘Next Big Thing’ But Just Vanished
Many times, the “next big thing” comes about just to vanish out of nowhere. I’m talking about the items that were hyped up and given a lot of media coverage but just didn’t hit the mark. Remember Google Glass? The “smart glasses” that people were talking about ten years ago as the “next big thing,” but then they fizzled out and were eventually discontinued. Don’t get me wrong, some of these “next big things” actually became big, or led to big things.
Someone took to Reddit to ask, “What was advertised as the next big thing but then just vanished?” It’s safe to say that the responses didn’t disappoint.
Things That Were Supposed to Be the “Next Big Thing” But Just Vanished
I had a major “Oh yeah, that did exist” moment when it came to one of the first responses. Someone brought up 3D televisions. Unsure who wanted to experience the 3D element at home, but some people were into it. 3D televisions came about during the popularity of 3D movie releases. It didn’t last too long.
Wired reported that the hype around the “three-dimensional media feature” lasted around four years. “By 2015, 3D TVs were a fading fad, and by 2017, the last few holdouts manufacturing them, LG and Sony, weren’t making them at all anymore,” they said.
Microsoft Zune made it into the thread. I’ll go ahead and admit it. I owned one and I loved it until the bitter end. Microsoft’s Zune was a portable media player that was first launched in November 2006. Zune HD was launched in 2009. However, by 2011, Zune players were discontinued, Medium reported. Maybe the Zune was not as good as the iPod during that time. But once smartphones hit the scene, they were both destined for a bitter end anyway.
Did you ever hop on the Quibi train? The short-form video streaming service was designed for people to enjoy on their phones and launched in 2020. All wasn’t bad with the streaming platform. About 1.7 million consumers downloaded the app in the first week, according to Forbes.
Several big names in entertainment had content on the platform too. This includes Jennifer Lopez, Reese Witherspoon, LeBron James, Lena Waithe, and Will Smith, and directors Steven Spielberg, Guillermo del Toro, Antoine Fuqua, Sam Raimi, and Catherine Hardwicke.
After being around for a year, it just disappeared. Someone on the thread said that the platform was just “extremely unlucky.” They continued, “In 2019, it decided it would launch in April 2020 and was marketed as something to watch during your work commute. Guess what was going on in the world in April 2020?”
Many others on the thread mentioned DVD and Blu-Ray, the Metaverse, segways, NFTs, and darker “next big things” like the Titanic. Take a look at the full Reddit thread here.