Bob Seger has finally launched an official YouTube channel.
Much like with streaming services like Apple Music and Spotify, Seger is one of the last few major artists to not have an official channel on the platform. To kick off the launch of the channel, Seger released a new lyric video for his classic hit “Night Moves.”
Per Capitol Records, as reported by the Detroit Free Press, the channel “…will be updated weekly with assorted content, including vintage videos restored in high definition, rare clips and lyric videos like the one just released. Fan-created videos and previously unreleased content will also be featured.”
In a statement president and CEO of Universal Music Enterprises (parent company of Capitol Records) Bruce Resnikoff said, “What’s really important is that Bob is first and foremost a storyteller, and we now live in a world where artists are able to tell their stories and give their message to old fans and new fans in way that goes well beyond touring and live appearances. In the world of YouTube and videos, we get a chance for Bob to tell his story in way that’s very real to people, and to reach a much broader and younger audience.”