LinkedIn Is Adding A Gaming Feature To Its Platform
Many people use LinkedIn to find the right job or internship, connect and build professional relationships, and get career tips. But now, the professional networking site plans to add gaming to its platform.
TechCrunch reported that they learned and confirmed that LinkedIn is working on a new game experience. They said LinkedIn would do so by “tapping into the same wave of puzzle-mania that helped simple games like Wordle find viral success and millions of players.” They added that their three early efforts are games called “Queens,” “Inference.” and “Crossclimb.”
Nima Owiji, an app researcher, said that one idea LinkedIn appears to be experimenting with involves organizing player scores by places of work, with companies getting “ranked” by those scores.
BREAKING: #LinkedIn is working on IN-APP GAMES!
— Nima Owji (@nima_owji) March 16, 2024
There are going to be a few different games and companies will be ranked in the games based on the scores of their employees!
Pretty cool and fun, in my opinion! pic.twitter.com/hLITqc8aqw
A spokesperson for LinkedIn has confirmed with TechCrunch that it is working on gaming but said there is no launch date yet.
“We’re exploring adding puzzle-based games to the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark conversations,” the spokesperson said in a message to TechCrunch. Stay tuned for more!”
What some people think about LinkedIn adding gaming to its platform.
After the news that the professional networking site LinkedIn was adding gaming to its platform, Real Research Media surveyed 5,000 people to get their thoughts on the change. The survey revealed that 45% of respondents find it somewhat likely that integrating gaming features into LinkedIn will increase the duration that users stay, and 38.72% find it highly likely.
They also found that 43.04% of the respondents are interested in LinkedIn adding online games, 32.96% are highly interested, and 24% said they were not interested at all.
In addition, 66.36% of the respondents believe that adding games on LinkedIn aligns with its role as a professional networking platform.
Meanwhile, 67.12% believe gaming integration will alter LinkedIn’s professional image. Interestingly, 42.04% of the respondents said they were somewhat likely to play games on LinkedIn actively, and 35.2% said it was highly likely. 17.56% said it is somewhat unlikely that they play games on LinkedIn, and 5.2% said it is highly unlikely.
LinkedIn has both free and paid subscription options for its platform. The premium option for job seekers costs $39.99 per month and accesses extra features.
In 2016, the software giant Microsoft acquired LinkedIn in a $26.2 billion cash deal, according to a news release. The New York Times reported that this deal brought together the professional cloud and professional network. Though they operate in different businesses, Microsoft and LinkedIn make the most of their money by catering to professionals.