Michigan is Getting the Disney Animation Immersive Experience
Disney Animation Studios and Lighthouse Immersive are coming together to launch the Disney Animation Immersive Experience this winter. The immersive experience will feature songs and animation from “The Lion King,” “The Little Mermaid,” “Frozen,” “Snow White,” “Encanto,” “The Jungle Book” and more.
The Disney Animation Immersive Experience will start in Toronto in December. Then, it will hit Detroit, Cleveland, Boston, Columbus, Denver, Las Vegas, Minneapolis, Nashville and San Antonio.
“As we look at our legacy of films, especially on the eve of celebrating our 100th anniversary, we wanted to see if there were new and unexpected ways to bring our most iconic stories and characters to audiences around the world,” Walt Disney Animation Studios President Clark Spencer said at a press conference. “Over the past few years, immersive experiences utilizing projection mapping technology had become a very popular form of entertainment and we were intrigued, so we started to investigate what might be possible.”
The Disney Animation Immersive Experience will be located at Lighthouse ArtSpace at 311 E. Grand River Ave., the former Harmonie Club building, in Detroit. Dates have not been set yet. For more information, head to disneyimmersive.com.