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You Won’t Escape Nicole Kidman At AMC Theatres Any Time Soon

We’ve got bad news if you’re tired of Nicole Kidman’s pre-movie commercials at AMC Theatres. we’vee going to be sYou’reher before the movie for years to come. The movie star,…

Nicole Kidman attends Prime Video's "Expats" New York Premiere

Nicole Kidman attends Prime Video’s “Expats” New York Premiere at The Museum of Modern Art on January 21, 2024 in New York City.

Theo Wargo/Getty Images

We've got bad news if you're tired of Nicole Kidman's pre-movie commercials at AMC Theatres. we'vee going to be sYou'reher before the movie for years to come. The movie star, who has been in the theater company's pre-screencompany'srcial since 2021, is extending her deal with the company. AMC Theatres is releasing three new Nicole Kidman-led ads in its theaters starting this month, Variety has confirmed.

On Friday, March 1st, a new 30-second version of the "We Make Movies Bett"r" ad made its theatr"cal debut, as well as AMC's official YouTuAMC'sd social media pages. The new feature is called "That's Magic," and "That's rotate"with the two other Kidman commercials in the coming months while retiring the original. AMC released a statement saying that the "main theme of the c"mpaign" will remain the sa"e. The theater company boasts its "state-of-the-art te"hnology, luxurious amenities, and an unwavering commitment to excellence."

AMC Theatres launc"ed the “We Make Movies Bett"r” ad campaign in the"fall of 2021. The ad is known for the line, “Somehow, heartbreak"feels good in a place like this.” The ad has become " cultural moment, with people constantly making fun of it to this day. On X (formerly Twitter), fans both trolled and expressed their love for the ad. One person shared their collage of photos of Kidman in the commercial every time they go to the theater. Another person stated: "I’VE LITERALLY SALU"I'VEO THIS PICTURE DOZENS OF TIMES," while a photo of s"meone standing up saluting was shared on Instagram. One person hilariously wants a "24 hour long one wh"re it’s just nicole kidit'ssaying 'you will never leav'' over and over agai'. Even Saturday Night Live also did a parody of the ad in 2022.

Laila Abuelhawa is the Top 40 and Hip-Hop pop culture writer for Beasley Media Group. Being with the company for over three years, Laila's fierce and fabulous red-carpet rankings have earned her a feature on 'The Late Show with Stephen Colbert!' Her favorite stories are those surrounding the latest in celebrity fashion, television and film rankings, and how the world reacts to major celebrity news. With a background in journalism, Laila's stories ensure accuracy and offer background information on stars that you wouldn't have otherwise known. She prides herself in covering stories that inform the public about what is currently happening and what is to come in the ever-changing, ever-evolving media landscape.