The rock star is teaming with famous French winemaker Gerard Bertrand to create a Rosé label called Diving Into Hampton Water.
Bon Jovi’s son (and former Notre Dame football player) Jesse Bongiovi came up with the name.
He vacationed with his family in the Hamptons on Long Island and used to joke about wine being called “Hampton Water.”
The wine will debut in the U.S. before this spring and will retail for $25.
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