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How to Become a Secret Shopper at Detroit Restaurants

How do you become a secret shopper at restaurants? Could this actually mean you’d get free meals (or at least a big discount?) – this TikTok video has gone viral…

Applebee's restaurant, front of sign
Photo by Scott Olson/Getty Images

How do you become a secret shopper at restaurants? Could this actually mean you'd get free meals (or at least a big discount?) - this TikTok video has gone viral and has me wondering:

Can you do this here in Detroit?

So I took her advice and signed up on iSecretShop.com to check it out.

**NOTE - we are BY NO MEANS endorsing this website...just sharing it for info purposes only**

Here's what I learned so far:

  1. Registration was easy and pretty straight forward (name, address, etc. - nothing out of the ordinary)
  2. I live in Waterford and have multiple opportunities to "secret shop" some restaurants. I noticed Jet's Pizza had a bunch of locations...as well as the Costco in Auburn Hills.
  3. There's a contract involved...don't be scared. I took the time to scan through the payment documents and requirements - one of the assignments told me payment would be via paypal and take 45 days to process. They'd also need info for a W-9 (so this isn't under the table, everything has to be documented of course). Again, nothing out of the ordinary.
  4. I'm going to try one of these this week to see how the entire process works.

How to spot a "Secret Shopper"

The other side of this is - what if YOU own the business and you're being visited by Secret Shoppers (might be happening more than you think - the industry is 2 billion worldwide).

How can you tell if you're dealing with a secret shopper?
  1. They're taking photos. ...
  2. Keeping a list. ...
  3. Asks too many questions. ...
  4. Reluctant or slow to answer questions. ...
  5. Asks about your competitors. ...
  6. They check out the bathroom. ...
  7. They track the time.

Of course you could do what we did on the show and just show up to eat (call it a "restaurant road trip) - we paid for every meal and always had fun (Ryan never took notes btw)

https://wcsx.com/restaurant-road-trips-with-big-jims-house/

Jim O'Brien is the Host of "Big Jim's House" Morning Show at 94.7 WCSX in Detroit. Jim spent eight years in the U.S. Naval Submarine Service, has appeared on Shark Tank (Man Medals Season 5 Ep. 2), raised over two million dollars for local charities and is responsible for Glenn Frey Drive and Bob Seger Blvd in the Motor City. Jim's relationship with Classic Rock includes considering Bob Seger, Phil Collen from Def Leppard, Wally Palmer of the Romantics and many others good friends. Jim writes about ‘80s movies, cars, weird food trends and “as seen on TikTok” content.